AllSaints MPOS Improves In-Store Shopping

Fashion brand AllSaints has completed a global rollout of a mobile point-of-sale (MPOS) system, replacing its old electronic point-of-sale (EPOS) setup. The shift, undertaken with software firm NewStore, aims to free staff from fixed tills and enhance the in-store customer journey. AllSaints is nominated for Digital Initiative of the Year at this year's RG Excellence Awards following the rollout.

AllSaints chief transformation and technology officer Alfie Meekings stated the legacy EPOS was a burning platform and siloed channels. He says the transition is really about transforming the customer experience for the brand's 1,200 global team members across its mainline and outlet stores, giving them better tools.

Reimagining the In-Store Journey

The core change allows staff to use mobile devices to assist customers anywhere on the shop floor. Teams can scan items as customers browse and complete transactions without returning to a fixed counter. Contactless tap-to-pay functionality is handled directly by the staff member. Meekings explains that moving away from fixed till points gives teams flexibility to stay with the customer throughout their in-store journey.

Meekings elaborates on the philosophy. It's not just about selling clothes - it's about creating the feeling you get when you find something you love and know you're going to feel great wearing it, he said. The system provides flexibility. Customers can choose a traditional till experience or have purchases brought to them while seated, wrapped and ready to go.

Foundation for Future Services

The new MPOS platform is seen as a base for further innovation. Meekings notes that AllSaints sees MPOS as the foundation for what comes next. The company has already introduced clienteling tools in 14 stores globally to enable more personalised service and build stronger relationships. Planned future capabilities include endless aisle and remote cart functions as they continue to elevate the experience.

Adopting the technology required careful change management. Training was led by team members from North America, Europe, and the UK to ensure it was practical for daily users. Meekings says staff have adapted brilliantly. He assures that the rollout was led by people who understood what it's like to work in the stores, making the change more relevant. The technology gives teams the flexibility to meet the customer where they are.

Measuring Commercial and Operational Impact

While isolating the impact of a single change is difficult, AllSaints reports positive early signals. The company has observed a really meaningful increase in units per transaction in MPOS stores compared with a control group. Meekings attributes this to the flexibility that lets customers continue browsing during checkout.

Operational benefits have also been noted, including faster processing of deliveries and stock replenishment. The initiative has been nominated for the Digital Initiative of the Year category at the upcoming RG Excellence Awards. The awards ceremony is scheduled for 14 October 2026.